Scope

The goal of this project was to redesign and rebuild the Warranty First website to better communicate their warranty products and support the company’s rapid growth across both consumer and dealer markets. As a nationwide automotive warranty provider offering repair plans for cars, vans, and motorbikes, the site needed to clearly explain complex policy information while encouraging users to request quotes or speak to the team.

Process

I began by reviewing the existing website to identify usability issues around policy information, navigation, and lead generation. Research focused on how competing warranty providers structure product explanations, pricing, and quote flows.

Using these insights, I designed a clearer information hierarchy that simplified how users understand coverage options and benefits. The interface prioritised scannable content, clearer product comparisons, and prominent enquiry points to guide users toward requesting a quote.

I then developed the website on our platform, implementing responsive layouts, improved page performance, and modular components that allow the Warranty First team to easily expand content as the business grows.

Solution

The redesigned website created a clearer path for users to understand warranty plans and enquire about cover, with mobile users in mind throughout the design and development process. By simplifying policy explanations, improving navigation, and ensuring a seamless mobile experience, users were able to quickly identify suitable repair plans and contact the team.

Following launch, quote enquiries increased by 27%, visits to policy pages rose by 34%, and mobile users submitted 30% more enquiries compared to the previous site. The new platform also provides a scalable foundation for future marketing campaigns and product expansion as the company continues to grow nationwide.