Scope

The goal of this project was to redesign and modernise the HPL Motors website to support the scale of a high-volume used car supermarket, improve vehicle discovery, and increase qualified sales enquiries. With over 1,000 vehicles in stock across multiple North West locations, the website needed to make browsing large inventories intuitive while reinforcing HPL’s reputation for transparency and customer trust.

Process

I began by analysing the existing website and identifying friction points in how users searched, filtered, and compared vehicles. Competitor research focused on large UK car supermarkets to understand best practices for managing large inventories online.

Based on these insights, I designed a streamlined vehicle search experience with clearer filters, improved listing layouts, and a stronger emphasis on finance information and part-exchange options. The interface was designed mobile-first, ensuring users could easily browse hundreds of vehicles on smaller screens.

Once designs were validated, I developed the front-end using our dealership platform, implementing performant vehicle listing components, improved search filtering, and optimised page loading for image-heavy stock pages.

Solution

The redesigned website significantly improved how users interact with HPL’s large vehicle inventory. Vehicle listing engagement increased by 32%, while completed enquiry submissions rose by 24% within the first three months after launch.

Users spent more time comparing vehicles and exploring finance options, and analytics showed a 40% increase in mobile browsing sessions reaching enquiry pages. The new platform provided a faster, clearer, and more scalable digital experience, helping HPL Motors better support their growing multi-site used car supermarket business.